BYOB (BB) building blocks
6 weeks
BYOB (BB) building blocks
6 weeks
BYOB (BB) building blocks
6 weeks
BYOB (BB) building blocks
6 weeks
Build Your Own Brand (BYOB)
Building Block (BB) Masterclass : 6 Weekends
A deep-dive program designed to help participants work through the 4 phases with weekly deliverables.
Build Your Own Brand (BYOB)
Building Block (BB) Masterclass : 6 Weekends
A deep-dive program designed to help participants work through the 4 phases with weekly deliverables.
Build Your Own Brand (BYOB)
Building Block (BB) Masterclass : 6 Weekends
A deep-dive program designed to help participants work through the 4 phases with weekly deliverables.
Build Your Own Brand (BYOB)
Building Block (BB) Masterclass : 6 Weekends
A deep-dive program designed to help participants work through the 4 phases with weekly deliverables.
01
WEEK 1:
WEEK 1:
Understanding your audience, competition analysis, and creating your brand story.
Understanding your audience, competition analysis, and creating your brand story.
WEEK 2:
WEEK 2:
Range planning, tech pack creation, and color/material selection.
Range planning, tech pack creation, and color/material selection.
Range planning, tech pack creation, and color/material selection.
02
03
WEEK 3 :
WEEK 3 :
Vendor sourcing strategies, quality benchmarks, and cost optimization
Vendor sourcing strategies, quality benchmarks, and cost optimization
Vendor sourcing strategies, quality benchmarks, and cost optimization
WEEK 4:
WEEK 4:
Building a marketing strategy, setting up online/offline sales channels
Building a marketing strategy, setting up online/offline sales channels
Building a marketing strategy, setting up online/offline sales channels
04
03
WEEK 5 :
WEEK 5 :
Strategic sourcing, quality standards, and supply chain essentials.
Strategic sourcing, quality standards, and supply chain essentials.
Strategic sourcing, quality standards, and supply chain essentials.
WEEK 6:
WEEK 6:
Community building, post-launch strategies, and feedback-driven improvement.
Community building, post-launch strategies, and feedback-driven improvement.
Community building, post-launch strategies, and feedback-driven improvement.
04
Outcome: By the end, participants have a fully fleshed-out brand plan and a detailed launch strategy.
Outcome: By the end, participants have a fully fleshed-out brand plan and a detailed launch strategy.
Outcome: Participants leave with a clear timed roadmap and actionable steps to launch their brand.
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